The protagonists of these plots are men who push the story forward and claim to try their best to resist the wiles of the teen. What do these women represent? A lost youth? The American Dream? Most viewers will never know because these women’s voices are too limited to tell us.

But after four seasons of “will they, won’t they,” aren’t we tired of this by now? The unattainable love interest is a long-beloved trope in rom-coms, often used to propel our heroine into a journey of self-love.​

​Scrolling through my For You Page a mere few days ago, I come across a skit. A girl, dressed in baggy jeans, starring faint-lidded at the camera, repeats, “my jeans are blue,” her words faint and slurred. This mock of Sydney Sweeney in the new American Eagle ad is, unfortunately, pretty accurate.

With an incredibly strong brand identity and visibility Victoria’s Secret could only succeed, so why is it that 10 years later more and more stores are closing down? What happened to Victoria's secret?

So how did this happen? In my generation of tinder and situationships leaving broken hearts in their wake, is being in a serious, stable relationship the newest and shiniest status symbol?

​ Where previous trends seemed to add onto our lives and be used as a way to express our personalities, the aesthetics of today have expanded to be lifestyles in their own right.

With Shein and Temu hauls dominating our social media feeds (and perhaps our lives) as well as the already peaking rise of the fast fashion industry estimated at £10.9 billion in 2025, we have to ask – is churning out trendy styles destroying our future?

I had first started planning my trip a year before I left. It started off small as I hypothetically asked myself which part of the world would I want to see most? Those questions spread to when would I go? And for how long? And before I knew it my friends were amazed at the itinerary I had amassed in my notes app.

On scarfs, shoes and accessories this winter, one thing is undeniable – the prevalence of cherry red throughout our favourite stores. In the run up to Christmas and the holidays I’ve handpicked some of my favourite effortlessly cool pieces.