With an incredibly strong brand identity and visibility Victoria’s Secret could only succeed, so why is it that 10 years later more and more stores are closing down? What happened to Victoria's secret?

​And more importantly in a world where we can identify with an aesthetic based on the colour of our blush, is there even a need for self-reflection? Where previous trends seemed to add onto our lives and be used as a way to express our personalities, the aesthetics of today have expanded to be lifestyles in their own right.

On scarfs, shoes and accessories this winter, one thing is undeniable – the prevalence of cherry red throughout our favourite stores. In the run up to Christmas and the holidays I’ve handpicked some of my favourite effortlessly cool pieces.