With Shein and Temu hauls dominating our social media feeds (and perhaps our lives) as well as the already peaking rise of the fast fashion industry estimated at £10.9 billion in 2025, we have to ask – is churning out trendy styles destroying our future?

On scarfs, shoes and accessories this winter, one thing is undeniable – the prevalence of cherry red throughout our favourite stores. In the run up to Christmas and the holidays I’ve handpicked some of my favourite effortlessly cool pieces.

With an incredibly strong brand identity and visibility Victoria’s Secret could only succeed, so why is it that 10 years later more and more stores are closing down? What happened to Victoria's secret?

​ Where previous trends seemed to add onto our lives and be used as a way to express our personalities, the aesthetics of today have expanded to be lifestyles in their own right.